'%3e%3cpath%20d='M5.8002%2011.6C5%2011.8144%204.2002%2012.32%204.2002%2013.2V15.8C4.2002%2016.68%205%2017.1856%205.8002%2017.4L21.8002%2021.2C22.6802%2021.456%2023.4002%2020.832%2023.4002%2019.92V8.08001C23.4002%207.16801%2022.6802%206.54401%2021.8002%206.80001L5.8002%2011.6Z'%20stroke='%234FA49A'%20stroke-width='1.92'%20stroke-linejoin='round'/%3e%3cpath%20d='M8%2018V25.25C8%2026.7625%208.75%2028%209.66667%2028H11.3333C12.25%2028%2013%2026.7625%2013%2025.25V19.5'%20stroke='%234FA49A'%20stroke-width='1.92'%20stroke-linecap='round'%20stroke-linejoin='round'/%3e%3cpath%20d='M26.5996%2010C28.1996%2011.92%2028.1996%2016.08%2026.5996%2018'%20stroke='%234FA49A'%20stroke-width='1.92'%20stroke-linecap='round'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_11502_53017'%3e%3crect%20width='32'%20height='32'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e){kind=small}
Content Strategists and Marketing Managers
Developing a quarterly content marketing plan and selecting distribution channels
Use cases
About
The Article Types and Platforms mind map template provides a strategic framework for content distribution across digital channels, categorizing 30 distinct nodes into two primary pillars: Company News and Expert Articles. This cheat sheet serves as a comprehensive guide for marketing teams to align their messaging with specific audience segments, including existing clients, potential employees, and the general public. By mapping out platforms like 'vk.com', 'Telegram channel', and specialized 'Profile portals', the template ensures that content such as business automation insights or design case studies reaches the correct stakeholders. The structure helps users visualize the relationship between content formats and their intended impact, making it an essential tool for developing a multi-channel communication strategy.
Terms and ConditionsWhen to use this template
Public Relations Leads
Onboarding new PR team members to explain the company's media presence
Communications Directors
Auditing existing digital touchpoints to ensure all stakeholder groups are reached
How to use this template
Step 1
Import the template file
Open the .xmind file in Xmind desktop or the web app to view the full article and platform hierarchy.
Step 2
Map your content types
Replace the generic 'Expert Articles' or 'Company News' nodes with your specific upcoming topics or campaign themes.
Step 3
Assign specific media channels
Customize the 'Profile portals' and social media branches by adding the exact URLs or names of the platforms you intend to target.
Frequently asked questions
This template includes a structured breakdown of content categories like 'Company News' and 'Expert Articles', alongside a list of distribution channels such as social media, rating sites, and niche industry portals to help organize your editorial calendar.
You can use this template to map your existing content to the most effective platforms. For example, use the 'Profile portals' branch to identify where to publish technical 'Development' or 'Design' articles for maximum industry reach.
Yes, the template is fully editable. You can add new platforms like LinkedIn or specific industry blogs, and customize the 'Company News' sub-nodes to reflect your organization's unique stakeholder groups.
The 'Profile portals' structure is designed to categorize specialized media outlets by industry, such as 'Business automation' or 'E-commerce', allowing for targeted B2B content placement and SEO optimization.
Got an inspiring template?
Share your mind map templates with creators around the world and start earning from your work.
Free template