Marketing professors and graduate students
Preparing a guest lecture on the role of geography in modern marketing for a university marketing course.
Use cases
About
This mind map, titled 'Where is the center of marketing?', presents a framework from a 2011 presentation at VU University Amsterdam for Master of Marketing students. It explores the evolving role of geography in marketing across 118 nodes organized into four main sections: intro, main, intermezzo, and extro. Key concepts include 'location based marketing', the '4P's of the marketing mix', and 'social media and the hyperlocal'. The template serves as a cheat sheet for understanding how location data transforms marketing from static to real-time and hyperlocal.
Terms and ConditionsWhen to use this template
Digital marketing managers and strategists
Brainstorming a location-based marketing campaign that leverages social media and hyperlocal data.
Marketing researchers and educators
Reviewing the historical evolution of the marketing mix and the importance of 'place' as a 4P.
How to use this template
Step 1
Open and Explore the Presentation Flow
Download the .xmind file and open it to browse the four main branches covering the evolution of location-based marketing.
Step 2
Customize Marketing Content and Quiz Nodes
Replace the placeholder data under the marketing mix and intermezzo sections with your own hyperlocal examples and audience questions.
Step 3
Finalize and Export for Presentation Use
Personalize the visual style of the map and export it as an image or PDF to use in your marketing slides.
Frequently asked questions
The template includes 118 nodes across four main sections: intro, main, intermezzo, and extro. It covers geography in business, location-based marketing, social media hyperlocal trends, and historical context of the marketing mix.
Open the .xmind file in Xmind, then customize the branches with your own data. Replace example nodes like 'great maps' with your visuals, and update 'location based marketing' with current case studies.
Yes, the template is free to use and fully editable in Xmind (desktop or web). You can add, remove, or modify nodes to fit your presentation needs.
The intermezzo branch includes a quiz on who first described the 4P's of the marketing mix, crediting Dick Clewett, and a 'pricing in portugal' example to illustrate geographic pricing differences.
Absolutely. You can edit the sub-nodes under 'location based marketing' to reflect your own examples of brand loyalty, active promotion, and market research strategies.
Use it when preparing a lecture or presentation on the intersection of geography and marketing, especially to illustrate the shift from static to real-time and hyperlocal data.
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