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Communications managers and social media coordinators
During weekly team stand-ups to review ongoing social media posts and website updates.
Use cases
About
This Web Communications mind map template, designed for CPHHS communications staff, organizes 31 nodes across 9 major branches covering social media, website management, analytics, and media coverage. Key branches include 'Social media' (Facebook, Twitter, LinkedIn), 'Analytics, 1/month' (Google Analytics, Topsy, Klout), and 'Media coverage' (eClips). The template serves as a cheat sheet for tracking recurring tasks like 'Home page story selection', 'Walk-in requests', and 'e-blasts' such as 'Tammy's Take'. It provides a structured overview of responsibilities, making it a practical Web communications template for daily workflow management.
Terms and ConditionsWhen to use this template
Analytics specialists and marketing leads
When preparing monthly analytics reports for stakeholders using Google Analytics and Klout data.
Email marketing and event communications teams
When planning and coordinating e-blast campaigns like 'Tammy's Take' and conference communications.
How to use this template
Step 1
Launch and explore the template
Open the .xmind file to review the nine major branches including social media, website management, and media coverage.
Step 2
Customize tasks and workflow nodes
Click on any node to edit text or press Tab to add new child nodes for specific assignments like e-blasts or home page stories.
Step 3
Track analytics and recurring metrics
Utilize the dedicated analytics branch to log monthly data from Google Analytics and other tracking tools directly within the map.
Frequently asked questions
The template includes 9 main branches: Social media, LinkedIn mentoring site, Website, As-assigned tasks, Analytics, Web/Social Media Plan, Video/Photo support, Synergies, Media coverage, and e-blasts. It covers 31 nodes detailing specific tasks and tools.
Use the 'Social media' branch to track posts on Facebook, Twitter, and LinkedIn, including re-tweets and coordination with University Marketing. You can add due dates or notes directly in Xmind.
Yes, the .xmind file is fully editable. You can add or remove branches, change node text, and apply colors or icons to match your workflow.
The 'Analytics, 1/month' branch lists Google Analytics, Topsy, and Klout for monthly reporting. You can replace these with your preferred tools.
Yes, Xmind supports sharing and collaboration. You can export the template or share the file with team members to assign tasks like 'Walk-in requests' or 'Kathryn recommendations'.
The 'Synergies' branch links e-blasts and website efforts, showing how different channels work together. It helps identify cross-promotion opportunities.
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