Communications leads and core team members
Planning a community organization's annual communication strategy
Use cases
About
The TTT Communications - 9 DEC mind map template is a strategic planning tool used by the Transition Town Totnes (TTT) communications team to organize outreach, messaging, and internal coordination. It covers 62 nodes across 6 main branches, including 'WHO ARE WE TRYING TO REACH?', 'WHAT DO WE WANT TO COMMUNICATE?', and 'CURRENT TOOLS'. The template helps teams define target audiences such as 'WIDER AUDIENCE, PEOPLE NOT INVOLVED', craft a key message based on '4 premises', and inventory existing assets like 'EDAP', 'Short films about projects', and 'Rob's blog (transitionculture.org)'. It also outlines action items for the next meeting, such as clarifying goals and establishing separate departments like 'creative/video' and 'online presence'. This TTT Communications mind map is ideal for community groups and nonprofits planning their communication strategy.
Terms and ConditionsWhen to use this template
Project managers and department heads
Preparing for a team meeting to align on outreach priorities and assign tasks
Marketing and outreach coordinators
Reviewing existing communication tools and identifying gaps in audience reach
How to use this template
Step 1
Open and Review Core Branches
Open the template in Xmind and review the six main branches to understand the strategic layout of your communication plan.
Step 2
Customize Audience and Messaging Nodes
Replace the placeholder text within the target audience and key message branches to reflect your specific organizational goals and assets.
Step 3
Develop Action Items and Share
Populate the next meeting branch with concrete tasks and export your finalized map as a PDF or image to coordinate with your team.
Frequently asked questions
The template includes 62 nodes across 6 branches: target audiences, communication goals, current tools, key messages, goals, and action items for the next meeting. It covers audience segments like 'WIDER AUDIENCE, PEOPLE NOT INVOLVED' and tools such as 'EDAP' and 'Short films about projects'.
Start by filling out the 'WHO ARE WE TRYING TO REACH?' branch with your specific audiences. Then define your narrative under 'WHAT DO WE WANT TO COMMUNICATE?' and list your existing tools in 'CURRENT TOOLS'. Finally, set goals and action items for your next meeting.
Yes, the Xmind template is fully editable. You can add, remove, or rearrange nodes. It can also be exported as an image or PDF for printing.
The '4 premises' are part of TTT's key message, likely referring to core principles about climate change, peak oil, and resilience. The template uses them to guide communication.
Absolutely. The template suggests departments like 'creative/video', 'online presence', and 'press/media', but you can rename or add new ones to fit your team's structure.
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