'%3e%3cpath%20d='M5.8002%2011.6C5%2011.8144%204.2002%2012.32%204.2002%2013.2V15.8C4.2002%2016.68%205%2017.1856%205.8002%2017.4L21.8002%2021.2C22.6802%2021.456%2023.4002%2020.832%2023.4002%2019.92V8.08001C23.4002%207.16801%2022.6802%206.54401%2021.8002%206.80001L5.8002%2011.6Z'%20stroke='%234FA49A'%20stroke-width='1.92'%20stroke-linejoin='round'/%3e%3cpath%20d='M8%2018V25.25C8%2026.7625%208.75%2028%209.66667%2028H11.3333C12.25%2028%2013%2026.7625%2013%2025.25V19.5'%20stroke='%234FA49A'%20stroke-width='1.92'%20stroke-linecap='round'%20stroke-linejoin='round'/%3e%3cpath%20d='M26.5996%2010C28.1996%2011.92%2028.1996%2016.08%2026.5996%2018'%20stroke='%234FA49A'%20stroke-width='1.92'%20stroke-linecap='round'/%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_11502_53017'%3e%3crect%20width='32'%20height='32'%20fill='white'/%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e){kind=small}
Marketing coordinators and communications managers
Planning a monthly social media editorial calendar for a nursing school's marketing team.
Use cases
About
The SON Social Media mind map template is a structured content planning tool designed for nursing schools and healthcare education institutions to manage their social media presence across multiple channels. With 65 nodes organized into 5 main branches—SON Blog, Nurse Lounge, Facebook, YouTube/Vimeo, and SON Web Site—this template provides a comprehensive framework for coordinating content across platforms. It covers key audience segments including Faculty, Students, Alumni, and Recruitment, with specific content types such as 'BOOKS/ARTICLES', 'ACCOMPLISHMENTS', 'PRESS RELEASES', and 'VIDEO/PHOTOS FROM EVENTS'. The template helps streamline content creation and ensures consistent messaging across all digital touchpoints. This SON Social Media cheat sheet is ideal for marketing teams and communications staff looking to organize their editorial calendar and track content distribution for different stakeholder groups.
Terms and ConditionsWhen to use this template
Social media managers and content creators
Coordinating content across multiple platforms (blog, Facebook, YouTube) for a school event or campaign.
New marketing hires and interns
Onboarding new staff to understand the school's content strategy and audience segments.
How to use this template
Step 1
Download and Open the Template
Download the SON Social Media .xmind file and open it in the Xmind application to access the full content planning structure.
Step 2
Input and Customize Your Content
Replace the placeholder nodes with your specific faculty accomplishments or event details and add new branches for additional social channels.
Step 3
Review and Coordinate Team Strategy
Use the completed mind map as a visual reference during content meetings to ensure consistent messaging across all digital touchpoints.
Frequently asked questions
The template includes 5 main branches: SON Blog, Nurse Lounge, Facebook, YouTube/Vimeo, and SON Web Site. Each branch contains sub-nodes for specific audiences like Faculty, Students, Alumni, and Recruitment, with content types such as press releases, accomplishments, and event videos.
Open the .xmind file in Xmind, then customize each branch by adding your own content ideas under the relevant audience and channel nodes. Use the structure to ensure you cover all key stakeholders and content types across platforms.
The template is available on Xmind's template marketplace and is fully editable. You can add, remove, or modify nodes to fit your school's specific social media strategy.
Yes, the structure is adaptable. Replace 'SON' with your institution's name and adjust audience segments (e.g., Faculty, Students, Alumni) to match your organization.
The Nurse Lounge branch is designed for internal community content, such as faculty and student accomplishments, events, and press releases, fostering a sense of community within the school.
Got an inspiring template?
Share your mind map templates with creators around the world and start earning from your work.
Free template