Marketing students (e.g., MKTG 101) and exam candidates.
Studying for a marketing exam covering the promotional mix and communication models.
Use cases
About
This Promotion mind map template, based on Singapore Management University MKTG 101 course material by Martha Tipton, covers the entire promotional mix with 129 nodes across six major branches. It systematically breaks down the communication process (including Sender, Encoding, Medium, Decoding, Receiver, Feedback, and Noise), advertising types and the advertising process (from objectives setting to return on advertising), public relations objectives and tools, sales promotion (consumer promotions like coupons and trade promotions at 78%), and personal selling stages (Prospecting through Follow-up). The template serves as a comprehensive cheat sheet for marketing students and professionals. It includes specific node names such as 'Positioning statement should provide the "blue print"' and 'Factors in the growth of sales promotions'.
Terms and ConditionsWhen to use this template
Marketing managers and brand strategists.
Planning an integrated marketing campaign and need to review advertising, PR, and sales promotion options.
Sales trainers and team leads.
Training new sales team members on the personal selling process from prospecting to follow-up.
How to use this template
Step 1
Launch and Explore the Marketing Branches
Open the template in Xmind to navigate the six major branches covering the promotional mix and communication process.
Step 2
Review Detailed Nodes and Personalize Content
Expand the 129 nodes to study specific marketing definitions and customize the data by adding your own examples or positioning statements.
Step 3
Export and Share Your Promotional Strategy
Save your finalized mind map as a PDF or image to use as a comprehensive cheat sheet for your marketing projects.
Frequently asked questions
The template covers the promotional mix: communication process, push/pull strategy, effective communication principles, advertising (types, process, media decisions), public relations (objectives and tools), sales promotion (consumer and trade), and personal selling stages.
Open the .xmind file in Xmind, review each branch systematically, and use the node hierarchy to memorize key concepts like the advertising process steps or personal selling stages. You can add your own examples or quiz yourself by hiding branches.
Yes, the template is fully editable in Xmind (desktop, web, or mobile). You can customize nodes, add notes, and export as PDF or image for printing.
It provides five principles for crafting effective marketing communications, such as basing decisions on research-based consumer insights and measuring effectiveness against objectives.
Absolutely. The template shows consumer promotions at 22% and trade promotions at 78% as examples. You can edit these values to reflect your own data or industry benchmarks.
Got an inspiring template?
Share your mind map templates with creators around the world and start earning from your work.
Free template