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Power Negotiating for Salespeople by Roger Dawson

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The Power Negotiating for Salespeople mind map, based on Roger Dawson's methodology, breaks down 241 negotiation tactics across 7 core branches including Opening sales negotiation strategies, Midfield Strategy, and Endgame Strategy. This template equips sales professionals with actionable techniques like 'Make a bold offer', 'Good guy Bad guy', and 'Nibbling strategy' to control deal dynamics. It covers the full negotiation lifecycle from bold opening offers to 24 absolute closing strategies such as the 'Ben Franklin Strategy' and 'Door handle strategy', while also addressing how to handle pressure points, fraud tactics like 'Cherry picking', and win-win outcomes. Designed as a practical cheat sheet, it helps salespeople systematically prepare for and execute high-stakes negotiations.

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When to use this template

Sales representatives and account executives

Preparing for a high-stakes sales negotiation with a new client

Sales managers and business development leads

Reviewing a stalled deal and needing fresh closing tactics

Sales trainers and team leads

Training a sales team on advanced negotiation frameworks

How to use this template

Step 1

Access the Template

Open the .xmind file in Xmind Desktop or Xmind Web.

Step 2

Review the Framework

Browse the 7 main branches to understand the negotiation framework.

Step 3

Explore Specific Strategies

Select a specific strategy (e.g., 'Good guy Bad guy') and read its sub-nodes for tips and responses.

Step 4

Personalize Your Content

Customize the template by adding your own notes or examples from past deals.

Step 5

Export for Quick Reference

Export the mind map as a PDF or image to use as a quick reference during calls.

Frequently asked questions

The template includes 241 nodes organized into 7 sections: opening strategies, midfield tactics, endgame moves, smart use strategies, absolute deal closing, negotiation control, and opponent analysis. It covers techniques like 'Make a bold offer', 'Good guy Bad guy', and 'Ben Franklin Strategy'.

Open the .xmind file in Xmind, then review each branch before a sales call. For example, use 'Opening sales negotiation strategies' to plan your initial offer, 'Midfield Strategy' to handle objections, and 'Absolute Deal Strategy' to select a closing technique like 'Door handle strategy'.

The template is available on Xmind's marketplace and is fully editable. You can add your own notes, customize node colors, and adapt the strategies to your specific sales context.

The 'Nibbling strategy' is an endgame tactic where you ask for small additional concessions after the main deal is agreed. The template explains its objective, tips for execution, and how to respond when the other party nibbles.

The mind map uses a central root with 7 main branches radiating outward. Each branch contains numbered sub-nodes with strategy names, reasons, and response strategies, making it easy to scan during preparation.

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