UX designers and content strategists
Redesigning an optician e-commerce website and need a complete content inventory.
Use cases
About
The Specsavers Home Page mind map template organizes 935 nodes across a comprehensive e-commerce and optician service site structure. It covers 8 primary sections including Womens, Mens, Teens & Kids, Contact Lens, Eye Health, Offers, and Find a store or request an appointment, plus navigation and footer elements. Key nodes like '2 for 1 Offers', 'Digital precision eyecare', and 'No quibble guarantee' highlight promotional and trust-building content. This template serves as a site map and content inventory for retail opticians, mapping core user journeys from browsing glasses to booking eye tests.
Terms and ConditionsWhen to use this template
Marketing managers and e-commerce teams
Planning a new promotional campaign and want to map all offer pages and entry points.
Information architects and SEO specialists
Auditing existing site navigation and identifying gaps in user journeys.
How to use this template
Step 1
Open and Review Site Structure
Open the template in Xmind to analyze the comprehensive site structure across the eight primary retail and service sections.
Step 2
Customize Content and Track Status
Add new nodes for specific pages while using markers to track the development status of promotional and trust-building content.
Step 3
Export and Share Site Map
Export your finalized content inventory as an image or PDF to align stakeholders on the user journey and site architecture.
Frequently asked questions
The template includes 935 nodes covering all major sections of the Specsavers website: Womens, Mens, Teens & Kids, Contact Lens, Eye Health, Offers, store locator, top navigation, footer, and supporting pages.
Use it as a site map to audit existing pages, plan new content, or restructure navigation. Each branch represents a section; you can expand nodes to add subpages or annotate with metadata.
Yes, you can open the .xmind file in Xmind desktop or web, then add, remove, or reorganize nodes to match your own site structure.
The 'Functional' branch likely groups utility pages like login, search, and basket that support user tasks but are not core content.
The template focuses on page hierarchy and content types, not layout. You can adapt it for responsive design by adding child nodes for breakpoints or components.
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