Crisis management team and PR professionals
When a product recall or safety issue arises and requires immediate coordinated response.
Use cases
About
The Crisis Management mind map template provides a structured 42-node framework for handling organizational crises, covering the full lifecycle from pre-crisis indicators to post-crisis review. It outlines the '5 stages: 1 Denial. 2 Don't tell. 3 Opponent attacks/leadership vacuum. 4 Blood spilled scapegoat. 5 You fix it.' and introduces the 'During crisis DEVAS' model (Disseminate, Evaluate, Validate, Act, Stabilize). The template also includes types of crises such as 'Skewed mgt values', 'Misconduct', and 'Deception', along with practical 'Gen Rules' like 'Be prompt' and 'Maintain honesty'. Designed for crisis management teams, PR professionals, and executives, this Crisis Management template serves as a comprehensive cheat sheet for planning, response, and recovery.
Terms and ConditionsWhen to use this template
Executive leadership and communications department
During a leadership scandal or misconduct allegation that threatens organizational reputation.
Risk management and HR teams
When preparing a crisis communication plan and training team members through simulation exercises.
How to use this template
Step 1
Initialize the Crisis Management Framework
Open the template in Xmind to access the comprehensive 42-node structure covering pre-crisis indicators and organizational team setup.
Step 2
Execute Response and Communication Models
Follow the DEVAS model and the five stages of crisis to manage active incidents while applying the general rules for honesty and promptness.
Step 3
Analyze Results and Refine Policies
Utilize the post-crisis branch to document lessons learned and adapt the crisis types to fit your specific industry scenarios and communication policies.
Frequently asked questions
The template covers 42 nodes across crisis stages (pre-crisis, during, post-crisis), types of crises, general rules, and the DEVAS response model. It includes real-world examples like Tylenol vs Pepsi and the Catrina disaster.
Start by identifying pre-crisis indicators and assembling your crisis team. During the crisis, follow the DEVAS steps: disseminate info, evaluate, validate, act, and stabilize. Afterward, review and document lessons learned.
Yes, the .xmind file is fully editable. You can add your own crisis scenarios, customize the team structure, and adapt the general rules to your organization's policies.
The stages are: 1 Denial, 2 Don't tell, 3 Opponent attacks/leadership vacuum, 4 Blood spilled scapegoat, and 5 You fix it. This progression highlights common pitfalls and the need for proactive communication.
DEVAS stands for Disseminate news/info, Evaluate, Validate, Act, and Stabilize. It provides a step-by-step response framework to ensure timely, accurate, and effective crisis management.
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