How does this template handle restaurant partnerships?

The template includes a dedicated 'Restaurants' branch that outlines a value proposition where the service is 'Free for restaurants' in exchange for them promoting the app to their customers, ensuring a low-cost acquisition strategy.

Can I customize the 'Core features' in this mind map?

Yes, the 'Core features' node under the Product branch is fully editable in Xmind. You can expand this section to include specific technical requirements, user stories, or development milestones relevant to your specific project.

Is the Around 7 template suitable for non-restaurant businesses?

While the template features specific nodes for 'Restaurants', the core structure of Product, Marketing, Operations, and Financing is universal. You can easily rename the restaurant-specific nodes to fit other industries like retail or hospitality.

Around 7 Framework

Peter Southey

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Use cases

Business model canvas

About

The Around 7 Framework mind map template provides a structured strategic overview for business development, specifically tailored for the restaurant industry and event-based platforms. This 20-node framework covers critical pillars including Product, Marketing, Operations, and Financing to ensure a holistic approach to startup growth. It is particularly effective for entrepreneurs building platforms where 'Users paying' for services like 'Pay for party tickets' is the primary revenue driver. The template helps visualize the symbiotic relationship between the platform and service providers, such as how 'Restaurants' can market the brand while keeping the user experience 'clean and not commercial'. Use this Around 7 mind map, Around 7 template, and Around 7 cheat sheet to align your team on core features and operational workflows.

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Terms and Conditions

When to use this template

Startup founders and business strategists

Initial business model canvas sessions for a new marketplace app

Product managers and business development leads

Defining the value proposition for B2B partners during a pitch deck preparation

Operations managers and marketing directors

Quarterly review of operational efficiency and marketing channel performance

How to use this template

Step 1

Import the framework file

Download and open the .xmind file in Xmind desktop or the web app to begin editing the Around 7 structure.

Step 2

Define your core product

Navigate to the 'Product' branch and replace the 'Description' and 'Core features' nodes with your specific software or service details.

Step 3

Map the partner ecosystem

Customize the 'Restaurants' branch to reflect your specific partners, detailing how 'Users paying' will interact with the service at physical locations.

Frequently asked questions

The Around 7 framework is a strategic planning tool used to balance the needs of a digital platform, its business partners (like restaurants), and its end-users. It helps founders map out product development, marketing channels, and financial sustainability in one visual space.

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