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Marketing managers and campaign strategists
Planning an integrated marketing campaign that spans online, offline, and mobile channels
Use cases
About
The Ziyafet Marketing mind map template is a comprehensive marketing strategy framework designed for marketing managers and business owners. It covers 45 nodes across four major branches: Online Marketing, Offline Marketing, Mobile Marketing, and B2B Marketing. The template includes specific tactics such as 'Social media marketing SMM' with platforms like Instagram and Facebook, 'Target Ads', 'Search Engine Ads' (Google, Yandex), 'Banner Ads', offline 'Events' with 'Celebrities activity', 'Visual ads' (Billboards, Posters, Airport), 'Cross Activity' with partners like 'Jewellery Shops', and a 'Loyalty system management'. This Ziyafet Marketing cheat sheet provides a structured approach to planning integrated campaigns.
Terms and ConditionsWhen to use this template
B2B sales and business development teams
Developing a B2B partnership outreach program targeting drink companies, embassies, and corporations
Customer loyalty and retention managers
Designing a loyalty system with a mobile app and offline cross-promotions with local businesses
How to use this template
Step 1
Open and Review Marketing Branches
Open the Ziyafet Marketing template in Xmind to explore the four core branches of online, offline, mobile, and B2B strategies.
Step 2
Customize Tactics and Campaign Details
Expand the 45 nodes to replace placeholder dates and partner names with your specific social media, search engine, and offline event details.
Step 3
Expand Channels and Track Progress
Add new sub-branches for additional marketing channels and use the map as a comprehensive checklist to monitor your integrated campaign execution.
Frequently asked questions
The template includes 45 nodes covering online marketing (SMM, target ads, search engine ads, banner ads), offline marketing (events, visual ads, cross activity, loyalty system), mobile marketing (loyalty app), and B2B marketing (drink companies, embassies, corporations, banks, auto groups).
Open the .xmind file in Xmind, then expand each branch to add your specific tactics, timelines (e.g., Start 4/02), and partner details. Use the structure to ensure all channels—online, offline, mobile, and B2B—are covered.
Yes, the template is fully editable in Xmind. You can modify node names, add new sub-branches, attach notes, and adjust the layout to fit your brand's marketing strategy.
The 'Cross Activity' node under Offline Marketing lists partner types like Jewellery Shops, Spa Centers, Beauty Studios, and Fitness Centers. It helps plan co-marketing activities such as offering certificates or joint promotions.
Yes, the template includes start dates (e.g., 'Start 4/02') for social media and target ads on Instagram and Facebook. You can add similar date nodes for other activities.
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