What, Where & How

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Use cases

About

The What, Where & How mind map template is a comprehensive marketing model designed for business owners, marketers, and entrepreneurs to structure their entire marketing strategy across resources, KPIs, focus areas, copywriting, website, funnel process, online marketing, and offline marketing. With 87 nodes organized into 8 top-level branches, this template covers everything from 'Resources' (including 'Tools' like Market Samurai and Google Reader) to 'Online Marketing' (detailing 'Social Media' platforms such as Google+, YouTube, Facebook, LinkedIn, Twitter, and SlideShare) and 'Off line Marketing' (including 'Networking' with local council groups and 'Print' materials like flyers and brochures). The template also features a 'Funnel Process' branch mapping 'Enquiry to sale', 'After sales process', 'Upsell', and 'Cross sell'. This Xmind template serves as both a strategic planning tool and a cheat sheet for aligning marketing activities with business objectives, making it ideal for annual planning or campaign launches.

Terms and Conditions

When to use this template

Marketing managers and business owners

Annual marketing planning to align resources, KPIs, and channels for the upcoming year.

Product marketers and campaign managers

Launching a new product or service, requiring a structured go-to-market strategy across online and offline channels.

Marketing consultants and strategists

Auditing existing marketing efforts to identify gaps in resources, copywriting, or funnel processes.

How to use this template

Step 1

Open and Explore the Template Structure

Open the .xmind file to review the eight top-level branches covering resources, online marketing, and funnel processes.

Step 2

Customize Strategic Content and Placeholders

Update the placeholder text in branches like 'Focus' and 'Tools' with your specific marketing objectives, SWOT analysis, and software.

Step 3

Refine Nodes and Export Final Strategy

Add or remove nodes to match your business model before exporting the map as a PDF or image for team collaboration.

Frequently asked questions

What's included in the What, Where & How marketing mind map template?

The template includes 87 nodes across 8 branches: Resources, KPI's, Focus, Copywriting, Website, Funnel Process, Online Marketing, and Off line Marketing, covering strategic planning, execution, and measurement.

How do I use this template for my marketing strategy?

Start by filling out the 'Resources' branch with your team's skills and tools, then define 'Focus' objectives like Build Awareness or Sales. Use the 'Online Marketing' and 'Off line Marketing' branches to plan specific channels and tactics.

Is this What, Where & How cheat sheet editable in Xmind?

Yes, the template is fully editable. You can add, remove, or modify nodes, and customize colors, icons, and connections to fit your business needs.

What is the 'Funnel Process' branch used for?

The 'Funnel Process' branch maps the customer journey from 'Enquiry to sale', including 'After sales process', 'Upsell', and 'Cross sell' opportunities, helping you optimize conversion and retention.

Can I use this template for a product launch campaign?

Absolutely. The template's 'Focus' branch helps set objectives, while 'Copywriting', 'Website', and marketing channels can be tailored to promote a new product launch.

How is the 'Website' branch organized?

The 'Website' branch includes 'Call to Action' (Discount, Ebook, Sample Template), 'Subscriptions' (Newsletters, Blog Updates, Through Auto Responders), and 'Blogging' (Industry News, Trends, Keyword Rich, Frequency).

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