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User interviews

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О шаблоне

The User interviews mind map template is a professional framework designed for UX researchers, product managers, and designers to conduct high-quality qualitative research. Covering 33 distinct nodes across a structured single-sheet layout, this User interviews cheat sheet provides a clear contrast between effective and ineffective questioning techniques. It serves as a practical User interviews template by categorizing interview behaviors into six primary branches: Not So Good, Good, Open, Close, Avoid at any cost, and Goal. By focusing on the 'Goal' branch, researchers can ensure they 'get the real picture' and keep sessions 'As real as possible'. This guide is essential for teams looking to eliminate bias and gather authentic user insights during the discovery phase of product development.

user interviewsresearchfeedback
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Когда использовать этот шаблон

UX Researchers and Product Managers

Preparing a discussion guide for a new product discovery phase

Design Leads and Mentors

Training team members on how to conduct unbiased usability testing

User Research Teams

Reviewing interview recordings to identify areas for moderator improvement

Как использовать этот шаблон

Шаг 1

Download and open the file

Download the .xmind file and open it in Xmind desktop or the web app to view the full interview framework.

Шаг 2

Customize with project examples

Replace the generic examples in the 'Open' and 'Close' branches with specific questions related to your current product or feature.

Шаг 3

Share with the research team

Export the mind map as a PDF or image to share as a quick-reference guide for all moderators before starting fieldwork.

Часто задаваемые вопросы

This template includes a comprehensive breakdown of interview best practices, specifically focusing on question phrasing, behavioral do's and don'ts, and strategic goals. It maps out the difference between leading questions and open-ended inquiries to ensure data integrity.

Use it as a pre-session checklist or a training tool for junior researchers. Review the 'Not So Good' and 'Avoid at any cost' branches to identify personal biases, and use the 'Open' branch examples to script your interview guide.

Yes, the template is fully editable. You can add your own specific project goals to the 'Goal' node or include industry-specific examples of 'Good' and 'Close' questions to tailor it to your team's needs.

This structure highlights critical errors that invalidate research, such as helping the user navigate the UI or showing excessive empathy that might lead the user to provide 'polite' rather than honest feedback.

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