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Content creators and digital marketers
Launching a new digital product or service through social media stories
Use cases
About
The 'сценарий' (Script) mind map template is a comprehensive 6-stage framework designed for content creators, chefs, and digital experts to execute high-converting social media storytelling. This template covers a 26-node strategic sequence that guides users through the psychological journey of an audience, from initial engagement to final conversion. It specifically outlines a multi-day progression starting with 'этап 1 распаковка личности, ценностей, мотивов, прошлого' (Stage 1: Unpacking personality, values, motives, and past) to build authentic human connection. The structure is optimized for Instagram Stories or similar vertical video formats, providing specific prompts for daily content such as 'ИСТОРИЯ 1' (Story 1) and 'ИСТОРИЯ 2' (Story 2) to maintain consistent engagement. By following this roadmap, experts can systematically transition from sharing personal anecdotes to 'этап 6 продажа продукта' (Stage 6: Product sale) without appearing overly promotional.
Terms and ConditionsWhen to use this template
Social media managers and influencers
Planning a week-long 'warm-up' sequence to increase audience engagement
Experts, chefs, and creative professionals
Structuring a professional portfolio narrative that blends personal history with expertise
How to use this template
Step 1
Download and open the file
Download the .xmind file and open it in Xmind desktop or mobile to view the full 6-stage storytelling structure.
Step 2
Customize the daily prompts
Navigate to 'этап 1' and replace the placeholder story text with your own personal anecdotes and 'рабочий процесс' (work process) details.
Step 3
Map your sales sequence
Fill in the branches for stages 2 through 6 with your specific product benefits and common customer objections to complete your launch plan.
Frequently asked questions
This template includes a 6-stage funnel: personality unpacking, niche context, product idea seeding, expertise selling, objection handling, and the final sale. It features specific daily prompts for the first stage to help you build a narrative arc.
Start with 'этап 1' to share your origin story and daily routine. Use the 'ДЕНЬ 1' through 'ДЕНЬ 5' nodes to plan your daily social media posts, ensuring you mix personal life with professional 'рабочий процесс' (work process) highlights.
Yes, every node, including the multi-day story plans and the 6-stage sales funnel, is fully customizable. You can add your own specific story ideas or adjust the 'этап' (stage) titles to fit your specific industry.
The 'этап 5 отработка возражений и страхов' branch is used to identify and neutralize common customer doubts. It helps you prepare content that addresses 'боли' (pain points) before you ask for the sale in the final stage.
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