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Marketing managers and small business owners in retail.
Planning a new SMS and Facebook campaign for a retail chain to collect customer contacts and boost engagement.
Use cases
About
The SMS-FB KAMPANJA mind map template is a comprehensive campaign planning tool designed for retail businesses, covering 6 major branches and over 110 nodes. It guides users through campaign setup, goal setting, equipment and software needs, daily scheduling, progress tracking, and risk management. Key nodes include 'POMOĆU TABLET APLIKACIJE PRIKUPLJATI TELEFONE I IMENA U TRGOVINI', 'POVEZATI ONLINE I OFFLINE NAČIN OGLAŠAVANJA', and 'SLAB ODAZIV'. This SMS-FB KAMPANJA template helps marketers reduce costs, increase customer base, and integrate online-offline advertising.
Terms and ConditionsWhen to use this template
Marketing directors and budget planners.
Reducing advertising costs by shifting from flyers to digital channels while maintaining customer reach.
Digital marketing specialists and campaign coordinators.
Integrating online and offline marketing efforts, such as using tablet apps in-store and FB ads simultaneously.
How to use this template
Step 1
Otvorite predložak i prilagodite metode
Otvorite .xmind datoteku i prilagodite grane za kampanju poput aplikacije za tablet i Facebook stranice vašem poslovanju.
Step 2
Definirajte ciljeve i potrebne resurse
Postavite specifične ciljeve unutar grane za ciljeve te popišite svu potrebnu opremu i softver za integraciju online i offline oglašavanja.
Step 3
Pratite dnevni raspored i napredak
Slijedite faze dnevnog rasporeda unutar mape i redovito ažurirajte napredak kampanje kako biste učinkovito upravljali rizicima.
Frequently asked questions
The template includes 6 main branches: how to create the campaign, goals, equipment and programs, daily schedule, current progress, and risk-problems. It contains over 110 nodes covering detailed action steps, priorities, and tracking.
Start by reviewing the 'KAKO NAPRAVITI KAMPANJU?' branch for methods like tablet app and FB page collection. Then set your goals in 'CILJ', list needed equipment in 'OPREMA I PROGRAMI', and follow the 'DNEVNI RASPORED' phases. Update 'AKTUELNI PROGRES' and monitor 'RIZIK-PROBLEMI'.
Yes, the template is fully editable. You can add, remove, or modify nodes, adjust priorities, and customize the schedule and risk sections to fit your specific campaign.
It breaks the campaign into three phases: preparation, technical setup, and launch. Each phase has top, medium, and low priority tasks, with milestones like 'email gateway adrese operatera' to track progress.
Yes, the 'AKTUELNI PROGRES' branch lets you categorize tasks as completed, cancelled, postponed, pending, or in progress. It includes specific items like 'E2SMS' and 'APLIKACIJA ZA TABLET'.
Risks include weak response (e.g., 'premalo ostavljenih telefona'), low interaction (dependent on FB group), and high costs (flyers, gifts, SMS). Mitigation strategies are implied in other branches.
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