Public speakers, executives, and thought leaders
Preparing a keynote or TED-style talk where you need to persuade or inspire a large audience
Use cases
About
Dan Roam's Show and Tell mind map template distills his book's framework for persuasive visual presentations into 89 nodes across 8 branches. It covers the core principles of telling the truth, telling it with a story, and telling the story with pictures, along with practical methods like the PUMA (Presentation's Underlying Message Architecture) and six visual thinking modes. The template includes specific nodes such as '3 Types' of truth (Heart, Head, Data) and '4 types of storylines' (The Report, The Explanation, The Pitch, The Drama), making it a comprehensive cheat sheet for anyone preparing a presentation. This Xmind template helps users structure their ideas, audience, and delivery to change the audience through entertaining, educating, persuading, or motivating.
Terms and ConditionsWhen to use this template
Entrepreneurs, startup founders, and sales teams
Designing a product pitch to investors, requiring clear storytelling and visual data
Trainers, team leads, and L&D professionals
Creating an internal training session to educate colleagues on a new process or tool
How to use this template
Step 1
Launch and Review the Framework
Open the template in Xmind to explore the eight core branches including the three principles of truth, story, and pictures.
Step 2
Customize Content and Select Storyline
Replace the placeholder nodes with your specific presentation details and choose one of the four storyline types to structure your narrative.
Step 3
Apply Visuals and PUMA Structure
Refine your delivery by integrating the six visual thinking modes and the PUMA architecture to ensure your message is persuasive and clear.
Frequently asked questions
The template covers Dan Roam's presentation framework: 3 principles, truth types, presentation buckets, storylines (PUMA), visual thinking modes, and practice tips. It has 89 nodes across branches like Goal, Truth, Story, and Pictures.
Start by filling the '3 Elements (buckets)' with your idea, yourself, and your audience. Then select a storyline like 'The Pitch' under Story, and use the '6 pictures' (e.g., Chart, Flowchart) to visualize your data and process.
Yes, the .xmind file is fully editable. You can add, remove, or reorganize nodes, customize colors and icons, and export it as an image, PDF, or presentation.
PUMA stands for Presentation's Underlying Message Architecture. It helps organize your storyline by defining the beginning and end, ensuring the end is higher than the beginning to create a compelling narrative arc.
Absolutely. The 'Explanation' storyline is designed to share knowledge and change the audience's knowledge or abilities. The template's visual thinking modes also help simplify complex topics.
Got an inspiring template?
Share your mind map templates with creators around the world and start earning from your work.
Free template