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SEO specialists and digital marketing agencies
Conducting a comprehensive technical SEO audit for a new client or website.
Use cases
About
The SEO Checklist by Giovanni Sacheli (evemilano.com, last updated 07/2015) is a comprehensive 725-node mind map covering technical SEO, on-page optimization, and off-page factors. It includes detailed branches on robots.txt syntax, Sitemap.xml specifications, crawlability checks, indexability analysis, HTTP status codes, redirections, site URL configuration, HTTPS, navigation path, internal link structure, breadcrumbs, absolute links under HTTP, non-HTML elements, JS calls, CSS, minification, iFrames, text/html ratio, meta tags, images, schema.org markup, custom 404 page, sitemap.html, content optimization, usability, inbound signals, social signals, and Google penalties. The template serves as an SEO audit checklist, analysis tool, and service deliverable, with specific nodes like 'allintitle:"xxx yyy" analysis' and 'Indexed Pages Analysis (index vs sitemap)'.
Terms and ConditionsWhen to use this template
SEO managers and in-house marketing teams
Planning an SEO strategy with clear 6/12-month targets like more conversions or lower bounce rate.
SEO team leads and educators
Training junior SEO team members on the full scope of SEO factors and best practices.
How to use this template
Step 1
Open and Explore the Audit Structure
Download the .xmind file and open it to navigate through the comprehensive branches covering technical SEO, crawlability, and indexability.
Step 2
Review Nodes and Document Findings
Examine each of the 725 nodes to check off applicable items and add specific notes or custom nodes that match your project requirements.
Step 3
Finalize and Export Audit Results
Complete your SEO analysis and export the mind map as a PDF or image to share the audit deliverables with your team or clients.
Frequently asked questions
The template includes 725 nodes covering technical SEO, on-page optimization, off-page factors, and penalties. Branches cover robots.txt, sitemap.xml, crawlability, indexability, HTTP status codes, redirections, site URL, HTTPS, internal linking, breadcrumbs, meta tags, images, schema.org, content optimization, usability, inbound signals, and more.
Open the .xmind file in Xmind. Work through each branch systematically: start with 'Purposes' to define goals, then 'Before' to analyze the client, 'Market Analysis', and proceed through technical checks like robots.txt, sitemap.xml, crawlability, and indexability. Mark completed items or add notes.
Yes, the template is free to download and fully editable in Xmind. You can add, remove, or modify nodes to fit your specific audit process or client needs.
It is a competitive analysis technique to see how many pages have exact keyword matches in their title tags. This helps gauge competition for specific queries.
Absolutely. You can edit the sitemap.xml branch to add your own notes, update file size limits, or include additional syntax examples. The template is fully customizable.
Use it when conducting a full SEO audit, planning an SEO strategy, or training team members on SEO best practices. It's also useful for creating client deliverables.
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