PPC specialists and digital marketing managers
Setting up a new Google Ads account from scratch
Cas d’usage
À propos
The SEM Dashboard mind map template by Giovanni Sacheli (last updated 01/2014) provides a comprehensive 149-node framework for managing Google AdWords campaigns. It covers account settings, daily checks, and quality score optimization, including specific nodes like 'Ad Rank (AR) = CPC Bid X QS' and 'QS Discount Rate' with percentage increases. This SEM Dashboard template is designed for PPC specialists and digital marketers who need a structured approach to bid management, keyword matching, and performance analysis. It includes actionable strategies such as 'keep separate networks in different campaigns' and 'use all extensions' to improve campaign efficiency. The template is organized into six main branches: www.evemilano.com, Purposes, Account Settings, Advanced settings, Daily check, and Quality Score, making it a practical cheat sheet for daily AdWords management.
Conditions d'utilisationQuand utiliser ce modèle
SEM analysts and account managers
Conducting a daily performance review of AdWords campaigns
Paid search strategists and bid managers
Optimizing Quality Score to reduce cost-per-click and improve ROI
Comment utiliser ce modèle
Étape 1
Open and Explore the Core Structure
Open the .xmind file to navigate the six main branches including Account Settings, Advanced Settings, and Daily Checks.
Étape 2
Customize Nodes with Campaign Data
Personalize the template by editing the 149 nodes to reflect your specific Google AdWords keywords, bids, and performance metrics.
Étape 3
Execute Daily Reviews and Optimization
Utilize the Daily Check branch and Quality Score strategies as a routine checklist to improve your campaign efficiency and ad rank.
Questions fréquentes
The template includes 149 nodes covering account settings, daily check procedures, quality score optimization, and advanced rules. It features branches like Purposes, Account Settings, Daily check, and Quality Score with detailed sub-nodes on bidding, keywords, and analytics.
Open the .xmind file in Xmind, then navigate to the 'Daily check' branch. Review sub-nodes for Campaign (costs, CTR, conversions), Ad Group (impression share), Ad (CTR, conversion rate), and Keywords (status, filter ideas). Customize the Analytics section with your own Metric Groups and Dimensions.
Yes, the template is fully editable in Xmind. You can modify node text, add or remove branches, and adjust the structure to fit your specific campaigns. The template is designed as a starting point for AdWords management.
The template lists a QS Discount Rate table showing cost impact: a QS of 1 increases cost by 600%, while QS 10 gives a 30% discount. It also explains that QS 7 has no increase, and rates from 8 to 10 offer discounts.
Yes, the 'Bidding and Budget' node recommends manual maximum CPC bidding and flexible budgets. The 'automatic rules' section provides examples like increasing bids if position > x with conditions on impressions and QS.
The template highlights CTR, landing page relevance, historical performance, ad relevancy, and keyword relevancy. It also details Ad Rank formula: AR = CPC Bid × QS, and actual CPC cost calculation.
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