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Public relations managers and communication strategists
Developing a new PR campaign from scratch, needing a structured planning framework.
Use cases
About
The Research and Campaign Planning (Chapter 5) mind map template from Xmind covers 210 nodes across three major branches: Planning, Research, and Research Methods. It provides a systematic framework for public relations campaign development, including the 'Eight Elements of a Program Plan' (Situation, Objectives, Audience, Strategy, Tactics, Calendar/Timetable, Budget, Measurement) and detailed research techniques such as 'Focus Groups' and 'Content Analysis'. This template serves as a comprehensive cheat sheet for PR professionals and students, emphasizing that 'Executives want facts, not guesses and hunches' and that '61% of crises are smoldering rather than sudden.' It is organized as a three-column layout with Planning as the second step, Research as the first, and Research Methods as a supporting branch.
Terms and ConditionsWhen to use this template
Crisis management teams and corporate communications officers
Preparing for a crisis communication audit, using the 'Preventing Crises' node to identify smoldering issues.
PR instructors and students
Teaching a university course on public relations campaign planning.
How to use this template
Step 1
Open and Review the Structure
Open the template in Xmind to explore the three primary branches covering Research, Planning, and Research Methods.
Step 2
Customize Your Campaign Details
Input your specific campaign data into the Eight Elements of a Program Plan and document your findings using the Research Methods branch.
Step 3
Export and Share Your Plan
Save your completed research and campaign strategy as a PDF or image to share professional insights with your team.
Frequently asked questions
The template includes 210 nodes covering Planning (e.g., Ketchum's Model, Eight Elements), Research (e.g., audience segmentation, crisis prevention), and Research Methods (e.g., interviews, surveys, content analysis).
Start by exploring the 'Research: The First Step' branch to gather data, then move to 'Planning: The Second Step' to define objectives, strategies, and tactics using the Eight Elements framework.
Yes, the template is free to download and fully editable in Xmind desktop or web. You can customize nodes, add your own data, and export as needed.
MBO is an approach to planning that aligns PR goals with organizational objectives, ensuring communication efforts are measurable and results-oriented.
Absolutely. It's ideal for PR students learning campaign planning, as it covers research methods, audience analysis, and the systematic planning process.
The template covers organizational materials, library/online databases, content analysis, interviews, focus groups, copy testing, and various survey methods like mail, telephone, and web surveys.
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