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Digital Marketing Managers and Growth Hackers
Designing a multi-channel digital marketing strategy for a new product launch
Casos de uso
Sobre
The PPC + SMM mind map template is a comprehensive digital marketing framework covering over 70 nodes of strategic advertising and social media channels. It serves as a professional PPC + SMM cheat sheet for performance marketers and digital strategists looking to map out multi-channel campaigns. The structure organizes complex traffic sources into actionable branches, including Yandex Direct for search and display, VK Group for social engagement, and specialized mobile platforms like Huawei Ads and Apple Store. This PPC + SMM template provides a holistic view of the Eastern European and global digital landscape, integrating traditional SEO with modern InApp traffic and CPA networks to ensure no touchpoint is overlooked in a growth strategy.
Termos e condiçõesQuando usar este modelo
PPC Specialists and Performance Leads
Auditing existing marketing channels to identify gaps in traffic sources
Marketing Agency Account Managers
Onboarding new team members to explain the company's advertising ecosystem
Como usar este modelo
Passo 1
Import the marketing template
Download and open the .xmind file in Xmind to access the full PPC and SMM channel structure.
Passo 2
Customize your channel mix
Delete the platforms you do not use and expand nodes like 'Yandex Direct' or 'Telegram' with your specific campaign goals.
Passo 3
Assign tasks and markers
Use Xmind's task markers to indicate the status of each marketing channel and export the map as an image for your strategy deck.
Perguntas frequentes
This template includes a structured breakdown of paid search (PPC), social media marketing (SMM), SEO, and mobile advertising. It covers specific platforms like Yandex Direct, VK, Telegram, and various CPA networks, providing a bird's-eye view of the entire digital marketing ecosystem.
Use the main branches to audit your current channel mix. You can customize the nodes to assign budgets to 'Yandex Direct', track 'SMM' progress on 'RuTube', or plan 'Push traffic' sequences for retargeting campaigns.
Yes, the template is fully editable. You can add new nodes for emerging platforms, change the hierarchy of the 'CPA' or 'InApp traffic' branches, and use markers to prioritize high-performing channels.
The 'Yandex ZEN' node is categorized under both SMM and SEO, helping users plan content strategies that leverage the platform's native advertising cabinet and organic reach capabilities.
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