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Partnership Managers and Esports Directors
Planning a seasonal sponsorship rollout for an esports team or gaming influencer
Use cases
About
The Partnerships mind map template is a strategic framework designed for esports organizations, gaming influencers, and sports marketing teams to manage multi-channel sponsorship deals. Covering 106 distinct nodes, this template provides a comprehensive structure for organizing deliverables across digital and physical platforms. It specifically outlines high-value segments such as 'Youth Camps', 'Hardware Partner' categories, and 'EGL.TV' objectives to ensure organizational growth and community engagement. The 'Partnerships mind map' serves as a 'Partnerships cheat sheet' for professionals looking to secure monthly retainers for athletes while maintaining a consistent brand presence. By utilizing this 'Partnerships template', users can track specific activation types ranging from 'Twitch Activations' to 'IRL Activations', ensuring no contractual deliverable is overlooked during the Madden season or year-long campaigns.
Terms and ConditionsWhen to use this template
Marketing Executives and Business Development Leads
Pitching a comprehensive activation plan to a new hardware or energy drink brand
Community Managers and Event Coordinators
Organizing community outreach and youth engagement programs through gaming
How to use this template
Step 1
Import the template file
Download and open the .xmind file in Xmind desktop or the web app to view the full partnership hierarchy.
Step 2
Customize partner categories
Replace generic nodes like 'Hardware Partner' or 'Local Partnerships' with the specific names of your current or target sponsors.
Step 3
Define specific deliverables
Update the 'Activations' branches for Twitch and YouTube to match the exact contractual obligations of your partnership agreements.
Frequently asked questions
This template includes a structured breakdown of sponsorship categories, activation channels (Twitch, YouTube, Twitter, Instagram), hardware partner goals, and specific community initiatives like 'Youth Camps'. It is designed to help esports teams manage 100+ touchpoints for their athletes and brand partners.
You can use the 'Hardware Partner' and 'Activations' branches to list potential sponsors and track deliverables. By customizing the 'Objectives' under 'EGL.TV', you can align your gaming tournament strategy with your partner's marketing budget and athlete retainers.
Yes, every node in this template is fully editable. You can add your own 'Local Partnerships', adjust the 'Deliverables' for virtual camps, or expand the 'Website Activations' to include new digital marketing trends specific to your organization.
The 'IRL Activations' node is used to track physical branding opportunities. This includes 'On-Jersey Patch' placements for live events and 'Product Placement in stream' to ensure physical products are visible during broadcasts.
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