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Otherworld CX MAP

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Use cases

Customer journeyCustomer journey

About

The Otherworld CX MAP mind map template is a strategic framework designed for marketing teams and customer experience specialists to visualize the initial stages of the user journey. This 100-node template focuses heavily on the 'AWARENESS' phase, mapping out complex interactions across digital and physical environments. It provides a structured breakdown of 'Touchpoints', ranging from 'Gorilla Marketing' and 'Street furniture' to sophisticated 'Paid' digital strategies like 'Influencer as a referrer'. By utilizing this 'Otherworld CX MAP template', businesses can audit their current 'Brand Awareness' efforts and identify gaps in their 'Acquisition Journey'. The layout is particularly effective for high-growth consumer brands looking to coordinate 'Partnership pushes' alongside 'Organic social' and 'Earned' media mentions to drive 'Onsite Purchase' outcomes.

customer experiencemappinguser engagement
Terms and Conditions

When to use this template

Marketing Directors and Brand Strategists

Conducting a comprehensive audit of current marketing channels and brand visibility

Growth Hackers and Campaign Managers

Brainstorming new customer acquisition tactics for a product launch

Customer Experience (CX) Designers

Mapping the transition from initial brand discovery to the consideration phase

How to use this template

Step 1

Import the template file

Download and open the .xmind file in Xmind desktop or the web app to access the full awareness map.

Step 2

Map your specific touchpoints

Replace the generic 'Touchpoints' nodes with your actual active channels like specific 'Influencer posts' or 'Event Activation' details.

Step 3

Define your conversion outcomes

Customize the 'Outcome' branch to reflect your specific business goals, such as 'Email acquisition' or 'Direct Brand Interaction' targets.

Frequently asked questions

This template includes a comprehensive breakdown of the awareness stage, covering over 100 nodes. It categorizes touchpoints into Paid, Earned, and Unpaid channels, and maps out specific marketing tactics like 'Celebrity Seeding', 'Discovery Box announcements', and 'Lead generation paid advertising' to help visualize the full scope of brand discovery.

You can use the 'Outcome' branch to align your marketing activities with specific goals. By tracing back from 'Lead Generation' to the 'Touchpoints' section, you can identify which channels—such as 'Curated group email list announcements' or 'Affiliate websites'—are most likely to capture contact information.

Yes, the template is fully editable. You can customize the 'Touchpoints' to reflect your specific industry, add new branches for your unique 'Partnerships', or modify the 'Outcome' nodes to match your company's specific Key Performance Indicators (KPIs).

The template features a dedicated section for physical touchpoints under 'Touchpoints'. You can map out 'On premise - retailers', 'Pop-ups', and 'Public transit' advertising to see how your offline presence complements your digital 'Organic social' and 'Paid ads' efforts.

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