Transit designers and urban planners
Planning a station redesign or wayfinding upgrade
About
The MTA Riding Experience Improvement mind map template breaks down the subway rider's journey into six key phases—DIRECTION / NAVIGATION, TICKET SELLER / COLLECTOR, BOARDING, RIDING, OFF BOARDING, and EXITING—with 47 nodes covering stakeholder involvement and improvement possibilities. Designed for transit planners, designers, and urban strategists, this MTA mind map template identifies specific pain points such as 'Signage that dictates direction at staircase' and 'clearer broadcast system (vocal and visual)' to enhance commuter satisfaction. It maps collaborations with entities like 'NYC Department of City Planning' and 'Technology Company (Google)' to propose actionable solutions, making it a practical MTA cheat sheet for transit experience overhauls.
Terms and ConditionsWhen to use this template
MTA operations and customer experience teams
Evaluating current rider pain points for a service improvement initiative
Policy analysts and innovation officers
Developing a grant proposal or pilot project for smart transit solutions
How to use this template
Step 1
Access the Template
Open the .xmind file in Xmind desktop or web app.
Step 2
Analyze Journey Phases
Review the six journey phases and expand each branch to see existing nodes.
Step 3
Define Key Stakeholders
Replace placeholder involvement teams with your actual stakeholders.
Step 4
Document Improvement Ideas
Add or modify possibility nodes with your own improvement ideas.
Step 5
Share and Collaborate
Export as image, PDF, or share link to collaborate with your team.
Frequently asked questions
It's a structured template for analyzing and improving the subway rider's journey from navigation to exiting, identifying stakeholders and improvement opportunities at each stage.
Transit planners, urban designers, MTA departments, and marketing agencies can use it to brainstorm and document rider experience enhancements.
It follows the rider's journey in six phases: Direction/Navigation, Ticket Seller/Collector, Boarding, Riding, Off Boarding, and Exiting, each with involvement and possibility nodes.
Yes, you can edit all nodes to add your own stakeholders, ideas, or specific locations, making it adaptable to any transit system.
Yes, each phase lists concrete possibilities like 'interactive maps that tell you directions before you pay' and 'signage that dictates direction at staircase'.
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