In-EC APP Journey

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Use cases

About

The In-EC APP Journey mind map template provides a data-driven visualization of user behavior within an e-commerce application, tracking 107 distinct interaction points. It covers the end-to-end funnel from the 'EC App homepage' through to 'After purchase' activities, incorporating specific conversion metrics like the '28% Enter brand store' rate. This In-EC APP Journey template serves as a comprehensive In-EC APP Journey cheat sheet for UX researchers and product managers to analyze drop-off points and feature engagement. The structure highlights that users typically 'Scroll down 3-4 screens Click 7-8 items' during a session, with a heavy emphasis on the 'Product page' which includes detailed breakdowns of the 'Product module', 'Review module', and 'Details module'. By mapping out these 107 nodes, teams can identify high-impact areas such as the '93% Search bar' usage and the '77% Navigation bar' conversion to cart.

user journeyapp navigationcustomer experience

Terms and Conditions

When to use this template

UX Researchers and Product Designers

Conducting a UX audit to identify friction points in the e-commerce purchase funnel

Product Managers and Data Analysts

Presenting quarterly app performance metrics and user behavior trends to stakeholders

UI Designers and Front-end Developers

Planning a UI redesign for the product detail page and navigation elements

How to use this template

Step 1

Import your analytics data

Open the .xmind file and update the percentage values on nodes like '93% Search bar' to match your current app data.

Step 2

Map specific user flows

Use the relationship arrows in Xmind to connect the 'EC App homepage' to specific 'Product page' modules to visualize common paths.

Step 3

Annotate optimization opportunities

Add floating notes or callouts to branches like '20% Filter' to highlight planned improvements for the next development sprint.

Frequently asked questions

What metrics are included in the In-EC APP Journey mind map?

This template includes specific percentage-based engagement data for various app sections, such as the '93% Search bar' usage on the homepage and the '80% Front image' interaction rate within the product module, allowing for precise funnel analysis.

How can I use this template to improve app navigation?

By reviewing the 'Scroll down 3-4 screens Click 7-8 items' node and the 'Product arrangement' data, you can determine where users lose interest and optimize the placement of high-conversion elements like the 'Brand zone'.

Is the In-EC APP Journey template customizable for different apps?

Yes, all 107 nodes in this Xmind template are fully editable. You can replace the existing percentage data and node titles like 'Product list' or 'Brand store homepage' with your own app's specific analytics.

What does the 'Product page' branch cover in this diagram?

It provides a granular look at user interaction with the 'Details module', 'Review module', and 'Navigation bar', specifically tracking actions like 'Put into shopping cart' and 'Consultor' clicks.

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