Product managers and design teams
During early-stage product ideation when multiple concepts need to be narrowed down to a few viable options.
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About
The Concept Selection and Testing mind map template provides a structured framework for evaluating product concepts using decision matrices, covering a two-stage process of screening and scoring. Developed with the Reusable Syringe Design Example, it includes 100 nodes across key branches like Product Development Methodology, Six-Step Process, Concept Screening (originated by Stuart Pugh in the 1980s), and Concept Scoring. This template helps teams objectively rate concepts using criteria such as 'Better (+), Same (0), Worse (-)' and calculate total scores with sensitivity analysis. It is ideal for product managers, engineers, and innovation teams seeking a repeatable method for concept selection and testing.
Terms and ConditionsWhen to use this template
Engineering leads and R&D teams
Before committing resources to prototyping, to objectively compare concepts using scoring criteria.
Market researchers and product marketers
When conducting customer feedback sessions to test concept appeal and interpret results.
How to use this template
Step 1
Launch the Template File
Open the .xmind file in Xmind desktop or web application.
Step 2
Examine the Core Structure
Review the main branches: Product Development Methodology, Six-Step Process, Concept Screening, Concept Scoring, and Concept Testing Details.
Step 3
Input Your Product Data
Replace the example content (e.g., Reusable Syringe Design Example) with your own product concepts and criteria.
Step 4
Perform Initial Concept Screening
Use the Concept Screening branch to rate each concept as Better (+), Same (0), or Worse (-) against a reference.
Step 5
Calculate Final Selection Scores
In Concept Scoring, assign weights and calculate total scores to select concepts for further development.
Frequently asked questions
The template covers product development methodology, a six-step process, concept screening (Pugh method), concept scoring, and concept testing. It includes 100 nodes with branches for results interpretation, caution notes, and process conclusion.
Use the Concept Screening branch to compare concepts against a Reference Concept using ratings: Better (+), Same (0), or Worse (-). Then rank, combine, and improve concepts before selecting the best ones for further analysis.
Concept Screening is a quick pass using a reference concept and simple ratings to eliminate weak ideas. Concept Scoring uses weighted criteria, total score calculation, and sensitivity analysis for more detailed evaluation.
Yes, you can edit the node labels to change criteria, weights, and ratings. Xmind allows you to add or remove branches to adapt the matrix to your specific product development needs.
Yes, the template's structured process (rating, ranking, combination, selection) aligns with agile decision-making. It helps teams quickly evaluate and iterate on concepts during sprint planning or product discovery.
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