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Event coordinators and marketing teams at legal associations
Planning an annual law week event with multiple marketing channels and regional activities
Use cases
About
The BC Law Week 2009 mind map template outlines a multi-channel marketing campaign for Law Week in British Columbia, covering 8 major strategy areas including Television, Print, Online, and Radio. This template serves as a campaign planning cheat sheet for legal associations and event coordinators, featuring specific tactics such as 'Omni (on the day)' TV spots, 'BC Business Mag (March?)' print ads, and regional activities across cities like 'Abbotsford', 'Victoria', and 'Prince George'. It also includes online strategies for 'Facebook', 'Twitter', and 'Myspace', as well as 'Media Flash Drives' containing press releases, posters, and a video from 2008 recut. The template is organized as a radial mind map with 36 nodes, making it easy to visualize and coordinate all campaign elements.
Terms and ConditionsWhen to use this template
Communications managers and PR professionals
Coordinating a multi-city outreach campaign requiring consistent messaging across TV, print, online, and radio
Team leads and volunteer coordinators
Onboarding a new communications intern or volunteer to manage social media and media kits
How to use this template
Step 1
Launch and Review Campaign Structure
Open the BC Law Week template in Xmind to visualize the multi-channel marketing framework across all eight major strategy areas.
Step 2
Customize Media and Regional Strategies
Update the placeholder details for television, print, and online channels while tailoring the regional activity nodes to your specific city locations.
Step 3
Organize Assets and Share Plan
Use the media branch to manage your press releases and digital assets before exporting the final mind map as a PDF or image for your stakeholders.
Frequently asked questions
The template covers eight strategy branches: Television, Print Advertising, Online, Regional Activities, Media Flash Drives, Lower Mainland Activities, Communications Intern/Volunteer, and Radio. It includes specific tactics like TV placements, social media channels, and regional events.
Open the .xmind file in Xmind, then customize each branch with your own dates, contacts, and activities. Use the template as a checklist to ensure all channels and regions are covered.
Yes, the template is fully editable in Xmind. You can add, remove, or modify nodes. It can also be exported as an image or PDF for printing.
The template includes activities in Abbotsford, Victoria, Terrace, Cowichan, Kellona, Fort St. John, Nanimo, and Prince George. Each location can be expanded with specific events.
Yes, the Online Strategy branch covers Facebook, Twitter, Myspace, and a dedicated website (www.bclawweek.org). You can add more platforms as needed.
Absolutely. The structure is generic enough to adapt for any multi-channel marketing campaign. Just replace the event name and adjust the tactics to fit your needs.
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