Marketing managers and brand strategists
Preparing a competitive brand analysis for a marketing strategy meeting
Use cases
About
The 'Apple and Microsoft Head the world's most valuable brands 2015' mind map analyzes the top global brands of 2015, covering 70 nodes across 8 branches. It details Apple's worth of $145.3 billion and its fifth consecutive year atop Forbes' list, Microsoft's $69.3 billion valuation under Satya Nadella, and other top 100 brands including Google ($65 billion) and Coca-Cola ($56 billion). The template explores brand stumbles like Apple's 1985 Steve Jobs departure, Apple Revolutions (iPhone, iPad, iPod, iTunes, Watch), gain/drop trends (Amazon +32%, Adidas -14%), countries with most brands (U.S. 50, Germany 9), and brand categories (15 tech brands, 13 automotive/consumer). This Apple and Microsoft mind map template serves as a cheat sheet for brand analysts and marketers.
Terms and ConditionsWhen to use this template
Business students and academics
Writing a research paper on brand valuation trends in the tech industry
Financial analysts and portfolio managers
Reviewing annual brand performance to identify gainers and losers for investment insights
How to use this template
Step 1
Open and Navigate the Brand Map
Launch the .xmind file to explore the structured branches covering Apple, Microsoft, and the top 100 global brands of 2015.
Step 2
Analyze and Update Brand Data
Review the detailed nodes for market trends and valuations, then edit the text or add child nodes to include current brand statistics.
Step 3
Export Insights for Professional Reports
Save your customized brand analysis as an image or PDF to integrate these market insights into your marketing presentations.
Frequently asked questions
It covers Apple and Microsoft's brand valuations, Apple Revolutions (iPhone, iPad, iPod, iTunes, Watch), brand stumbles, other top 100 brands like Google and Coca-Cola, gain/drop trends, countries with most brands, and brand categories.
Open the .xmind file in Xmind, then explore branches like 'Apple' for sales data or 'Gain / Drop' for trends. Customize nodes with your own brand data to compare competitors.
Yes, the template is fully editable in Xmind. You can add, remove, or modify nodes to reflect current brand values or different years.
It examines brands that faced leadership crises, such as Apple's 1985 Steve Jobs exit and Nike's Phil Knight transition, showing how stumbles impact brand value.
Absolutely. The branch lists U.S. (50 brands), Germany (9), Japan (7), and France (7). You can update these numbers or add countries based on your research.
Use it for competitive brand analysis, marketing strategy planning, or academic research on brand valuation. It's ideal for comparing top tech and consumer brands.
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