How do I define the 'Internal' and 'External' problems in Xmind?

Use the 'With a Problem' branch to list the physical obstacles (External) and the emotional frustrations (Internal) your customer faces. You can add sub-nodes to brainstorm how your product specifically addresses each type of conflict.

Is this Story Brand template editable for different industries?

Yes, this Xmind template is fully customizable. You can replace the generic placeholders with specific details about your industry, target audience, and unique 'Plan' to create a tailored brand script.

Why is the 'Meets a Guide' section important for my brand?

In the StoryBrand framework, your brand is the Guide, not the Hero. This section helps you document how you show 'Empathy' and 'Authority' to build trust with your customers so they follow your lead.

7 Basic Elements of Story Brand

Deep Pandey

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Use cases

Campaign plan

About

The 7 Basic Elements of Story Brand mind map template provides a strategic framework for businesses to clarify their messaging by positioning the customer as the hero. This 43-node cheat sheet covers the essential narrative arc required to engage audiences, moving from the identification of 'A Character' to the final resolution of 'Success' or 'Failure'. Marketing professionals and brand strategists use this Xmind template to ensure their brand story follows a proven psychological structure, focusing on the 'Meets a Guide' phase where the brand establishes empathy and authority. By mapping out the 'External', 'Internal', and 'Philosophical' problems, users can create a compelling value proposition that resonates with their target audience's deepest needs.

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Terms and Conditions

When to use this template

Marketing Managers and Copywriters

Developing a new website landing page or marketing campaign

Founders and Brand Strategists

Defining a startup's core value proposition and mission statement

Sales Teams and Account Executives

Refining sales pitches to better address customer pain points

How to use this template

Step 1

Download and open the file

Download the .xmind file and open it in Xmind desktop or the web app to view the full 7-element structure.

Step 2

Identify your hero and guide

Replace the 'A Character' nodes with your customer profile and fill in the 'Meets a Guide' section with your brand's credentials.

Step 3

Map the customer journey

Customize the 'Success' and 'Failure' branches to visualize the stakes of your offer and export the map as a PDF for your team.

Frequently asked questions

The template follows the StoryBrand framework: A Character, With a Problem, Meets a Guide, Who Gives Them a Plan, Calls Them to Action, That Results in Success, and Or Failure. It helps you visualize the customer journey as a narrative.

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